September 14, 2024

Chief Executive Officer of Global InfoAnalytics Mussa Dankwah has agreed Director of Communication of NPP, Richard Ahiagbah that the 2024 general elections would be fought on trust.

According to him, although the campaign messages and promises will play a role, the voters will measure their decision on the candidate they can trust to deliver on these promises.

In a Facebook post, he attached the survey they conducted in December 2023.

In the outcome, When voters were asked who they trust to fix the biggest challenge facing the country today, the Economy, 54% said John Dramani Mahama, whereas 26% chose Dr. Mahamudu Bawumia.

Another 8% said Alan John Kwadwo Kyerematen and 12% said someone else.

The polls conducted sampled more than 6,200 voters from 82% constituencies with a margin of error of 1.62%.

“The data, again shows that while NDC voters are resolute and fully trust their candidate, NPP voters are split along three candidates, DMB, JDM and AKK. Also Floating voters trust JDM by a margin of 31%, while JDM is also trusted by voters who decline to disclose their party affiliation by a margin of 15%. However, AKK is trusted by voters who support other smaller parties by a margin of 25%,” he wrote.

Read his full post below

The 2024 elections will be fought on trust as the Director of Communication of NPP has always alluded to and I agree with him.
The campaign messages and promises will come thick and fast as the elections approach but the question will who the voters trust on the key issues which the campaign promises will revolve around?

Now let’s dive into the December 2023 polls which sampled more than 6,200 voters from 82% constituencies with a margin o error of 1.62%.

When voters were asked who they trust to fix the biggest challenge facing the country today, the Economy, 54% said John Dramani Mahama, 26% said Dr. Mahamudu Bawumia, 8% said Alan John Kwadwo Kyerematen and 12% said someone else.

Among NPP voters, 64% trusted DMB, 18% trust JDM, 9% trust AKK and 8% trust someone else. For those who identified themselves as NDC, 93% trust JDM, 4% trust DMB, 1% trust AKK and 2% trust someone else. However, among crucial voting bloc, the floating voters, 50% trust JDM, 19% trust DMB, 11% trust AKK and 21% trust someone else.

Among supporters of other smaller parties, 38% trust AKK, 13% trust JDM, 8% trust DMB and 40% trust someone else. However, among voters who declined to disclose their party affiliation, 34% trust JDM, 19% trust DMB, 14% trust AKK and 33% trust someone else.

The data, again shows that while NDC voters are resolute and fully trust their candidate, NPP voters are split along three candidates, DMB, JDM and AKK. Also Floating voters trust JDM by a margin of 31%, while JDM is also trusted by voters who decline to disclose their party affiliation by a margin of 15%. However, AKK is trusted by voters who support other smaller parties by a margin of 25%.

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